Since the other day, the link to an audio cast entitled “Gary Granada vs. GMA Kapuso” (Audio – in Tagalog/Filipino & English) has been making the rounds primarily in email, and later Plurk and Twitter.
In a nutshell, Mr. Granada, a noted Filipino singer-composer, voiced his sentiments against GMA Kapuso Foundation, regarding a jingle that he composed music for. According to Mr. Granada, GMA rejected his study for the jingle, but allegedly used his revisions for the lyrics (which was provided to him by GMA), and based the final tune on the musical structure of his study, all without attribution or pay. It would be best that you listen to the audio cast and hear it in detail and come up with your own opinions regarding the issue:
What makes this audiocast special, however, is the extent of Mr. Granada’s use of New Media — aka “Web 2.0″ — to detail his complaint, in a totally unprecedented manner, and against Mainstream Media to boot!
In the audiocast, he included a clip of his original study, the final product, and a detailed explanation on the musical structure of both, including the musical theory behind his gripes and a re-rendered tune comprising of his accompaniment and the tune used in the final cut of the jingle. To say that Mr. Granada maximized new media to explain his side is an understatement — he clearly understood that this is the best possible way to make people understand the situation in its fullest extent.
Myself being an amateur musician, I fully support Mr. Granada in this effort, and as an IT professional, commend him for this exceptional and well-considered use of new media and the web to air his side of the issue.
I wish him all the best.